News
Loake vs Solovair: British Boots for Different Purposes
Two British Makers, Different Traditions Loake and Solovair are both Made in England. Both use Goodyear welted construction. Both produce boots and shoes that will outlast anything on the high street. But they come from different traditions, serve different purposes, and suit different wardrobes. We stock both at The British Boot Company. This is how they compare, and how to choose between them. Heritage Loake has been making shoes in...
How to Break In Leather Boots Without Destroying Them
It Hurts. That Is Normal. New leather boots are stiff. Good leather boots are especially stiff. If you have just bought a pair of Solovair or George Cox shoes and your feet are complaining on day one, that is not a defect — it is full-grain leather and Goodyear welted construction doing exactly what they should do before they do what they do best: mould to your feet and last...
Boot Care 101: Cleaning, Conditioning, and Storage
Your Boots Cost £200. Spend 10 Minutes Looking After Them. A well-made pair of boots will last a decade if you care for them. The same pair, neglected, will last three years. The difference is not expensive products or complicated routines — it is ten minutes of attention every few weeks. We have been selling and caring for boots at our Camden Town shop since 1851. We stock polishes, conditioners,...
Solovair Sizing Guide: How They Fit vs Dr Martens
How Solovair Boots Fit Solovair boots are Made in England at the NPS factory in Wollaston, Northamptonshire. They fit differently from Dr Martens, differently from George Cox, and differently from whatever high-street shoes you are used to. This guide tells you exactly what to expect so you order the right size the first time. We have fitted thousands of customers in Solovair boots at our Camden Town shop. If you...

